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2006 rankings

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2006 Rank	2005 Rank	Brand	Country of Origin	Sector	2006 Brand Value ($m)	Change in Brand Value
1	1		United States	Beverages	67,000	-1%
2	2		United States	Computer Software	56,926	-5%
3	3		United States	Computer Services	56,201	5%
4	4		United States	Diversified	48,907	4%
5	5		United States	Computer Hardware	32,319	-9%
6	6		Finland	Consumer Electronics	30,131	14%
7	9		Japan	Automotive	27,941	12%
8	7		United States	Media	27,848	5%
9	8		United States	Restaurants	27,501	6%
10	11		Germany	Automotive	21,795	9%
11	12		United States	Financial Services	21,458	7%
12	10		United States	Tobacco	21,350	1%
13	13		United States	Computer Hardware	20,458	8%
14	14		United States	Financial Services	19,641	6%
15	16		Germany	Automotive	19,617	15%
16	15		United States	Personal Care	19,579	12%
17	18		France	Luxury	17,606	10%
18	17		United States	Computer Services	17,532	6%
19	19		Japan	Automotive	17,049	8%
20	20		Republic of Korea	Consumer Electronics	16,169	8%
21	25		United States	Financial Services	13,001	8%
22	23		United States	Beverages	12,690	2%
23	24		Switzerland	Beverages	12,507	2%
24	38		United States	Internet Services	12,376	46%
25	21		United States	Computer Hardware	12,256	-7%
26	28		Japan	Consumer Electronics	11,695	9%
27	26		United States	Alcohol	11,662	-2%
28	29		United Kingdom	Financial Services	11,622	11%
29	27		United States	Computer Software	11,459	5%
30	22		United States	Automotive	11,056	-16%
31	30		United States	Sporting Goods	10,897	8%
32	32		United States	Transportation	10,712	8%
33	34		United States	Financial Services	10,205	8%
34	36		Germany	Computer Software	10,007	11%
35	35		Japan	Computer Hardware	9,968	10%
36	33		United States	Financial Services	9,762	0%
37	37		United States	Financial Services	9,640	13%
38	31		United States	Pharmaceuticals	9,591	-4%
39	41		United States	Computer Hardware	9,130	14%
40	39		United States	Food	8,776	6%
41	42		Sweden	Home Furnishings	8,763	12%
42	44		Switzerland	Financial Services	8,734	15%
43	43		Switzerland	Pharmaceuticals	7,880	2%
44	45		Germany	Diversified	7,828	4%
45	46		United States	Automotive	7,739	5%
46	49		Italy	Luxury	7,158	8%
47	55		United States	Internet Services	6,755	18%
48	53		Netherlands	Diversified	6,730	14%
49	51		United States	Computer Services	6,728	10%
50	48		United States	Media	6,627	0%
51	50		Japan	Consumer Electronics	6,559	1%
52	40		United States	Apparel	6,416	-22%
53	52		France	Personal Care	6,392	6%
54	47		United States	Food	6,223	-10%
55	58		United States	Internet Services	6,056	15%
56	56		Germany	Automotive	6,032	7%
57	54		United States	Computer Hardware	5,918	4%
58	60		United States	Personal Care	5,633	9%
59	57		United States	Food	5,449	-2%
60	61		United States	Restaurants	5,350	5%
61	65		France	Luxury	5,156	8%
62	59		United States	Personal Care	5,040	-3%
63	66		Switzerland	Food	4,932	4%
64	64		United States	Personal Care	4,842	-2%
65	68		United States	Internet Services	4,707	11%
66	63		United States	Restaurants	4,694	-5%
67	67		France	Food	4,638	3%
68	70		United States	Diversified	4,580	12%
69	73		United States	Consumer Electronics	4,569	18%
70	62		United States	Consumer Electronics	4,406	-12%
71	71		Germany	Sporting Goods	4,290	6%
72	72		Switzerland	Luxury	4,237	8%
73	77		Spain	Apparel	4,235	14%
74	79		Germany	Automotive	4,165	13%
75	84		Republic of Korea	Automotive	4,078	17%
76	75		United Kingdom	Energy	4,010	5%
77	78		Japan	Consumer Electronics	3,977	7%
78	74		United Kingdom	Media	3,961	2%
79	69		United States	Food	3,943	-7%
80	76		Germany	Automotive	3,927	4%
81	82		France	Luxury	3,854	9%
82	81		United States	Luxury	3,819	6%
83	86		France	Alcohol	3,576	12%
84	80		United States	Consumer Electronics	3,576	-3%
85	87		Netherlands	Financial Services	3,474	9%
86	89		Switzerland	Luxury	3,360	10%
87	92		France	Alcohol	3,257	9%
88	91		United States	Personal Care	3,193	5%
89	90		Netherlands	Energy	3,173	4%
90	85		Japan	Automotive	3,108	-3%
91	99		United States	Restaurants	3,099	20%
92	New		Japan	Automotive	3,070	New
93	88		United Kingdom	Alcohol	3,032	-2%
94	97		Republic of Korea	Consumer Electronics	3,010	14%
95	94		Italy	Luxury	2,875	6%
96	93		Italy	Luxury	2,874	4%
97	95		Italy	Luxury	2,783	4%
98	New		United Kingdom	Luxury	2,783	New
99	98		Germany	Personal Care	2,692	4%
100	96		United States	Apparel	2,689	1%

*indicates brands that did not appear in the previous year's top 100 ranking

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