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2005 rankings

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2005 Rank	2004 Rank	Brand	Country of Origin	Sector	2005 Brand Value ($m)	Change in Brand Value
1	1		United States	Beverages	67,525	0%
2	2		United States	Computer Software	59,941	-2%
3	3		United States	Computer Services	53,376	-1%
4	4		United States	Diversified	46,996	7%
5	5		United States	Computer Hardware	35,588	6%
6	8		Finland	Consumer Electronics	26,452	10%
7	6		United States	Media	26,441	-2%
8	7		United States	Restaurants	26,014	4%
9	9		Japan	Automotive	24,837	10%
10	10		United States	Tobacco	21,189	-4%
11	11		Germany	Automotive	20,006	-6%
12	13		United States	Financial Services	19,967	0%
13	12		United States	Computer Hardware	18,866	-10%
14	14		United States	Financial Services	18,559	5%
15	15		United States	Personal Care	17,534	5%
16	17		Germany	Automotive	17,126	8%
17	16		United States	Computer Services	16,592	4%
18	44		France	Luxury	16,077	New*
19	18		Japan	Automotive	15,788	6%
20	21		Republic of Korea	Consumer Electronics	14,956	19%
21	25		United States	Computer Hardware	13,231	15%
22	19		United States	Automotive	13,159	-9%
23	22		United States	Beverages	12,399	3%
24	23		Switzerland	Beverages	12,241	3%
25	26		United States	Financial Services	12,018	5%
26	24		United States	Alcohol	11,878	0%
27	28		United States	Computer Software	10,887	0%
28	20		Japan	Consumer Electronics	10,754	-16%
29	33		United Kingdom	Financial Services	10,429	20%
30	31		United States	Sporting Goods	10,114	9%
31	29		United States	Pharmaceuticals	9,981	-6%
32	New		United States	Transportation	9,923	New
33	27		United States	Financial Services	9,777	-15%
34	30		United States	Financial Services	9,455	-3%
35	35		Japan	Computer Hardware	9,044	12%
36	34		Germany	Computer Software	9,006	8%
37	37		United States	Financial Services	8,495	7%
38	New		United States	Internet Services	8,461	New
39	36		United States	Food	8,306	3%
40	38		United States	Apparel	8,195	4%
41	43		United States	Computer Hardware	7,985	16%
42	40		Sweden	Home Furnishings	7,817	9%
43	New		Switzerland	Pharmaceuticals	7,746	New
44	45		Switzerland	Financial Services	7,565	16%
45	39		Germany	Diversified	7,507	1%
46	41		United States	Automotive	7,346	4%
47	42		United States	Food	6,932	-1%
48	47		United States	Media	6,647	3%
49	59		Italy	Luxury	6,619	New*
50	46		Japan	Consumer Electronics	6,470	0%
51	50		United States	Computer Services	6,142	6%
52	49		France	Personal Care	6,005	2%
53	65		Netherlands	Diversified	5,901	New*
54	51		United States	Computer Hardware	5,705	0%
55	60		United States	Internet Services	5,701	21%
56	48		Germany	Automotive	5,617	-12%
57	52		United States	Food	5,543	2%
58	61		United States	Internet Services	5,256	16%
59	58		United States	Personal Care	5,213	8%
60	56		United States	Personal Care	5,186	5%
61	54		United States	Restaurants	5,112	0%
62	53		United States	Consumer Electronics	4,979	-5%
63	55		United States	Restaurants	4,963	-2%
64	57		United States	Personal Care	4,922	1%
65	64		France	Luxury	4,778	8%
66	62		Switzerland	Food	4,744	5%
67	63		France	Food	4,513	1%
68	66		United States	Internet Services	4,248	2%
69	67		United States	Food	4,238	3%
70	68		United States	Diversified	4,085	7%
71	69		Germany	Sporting Goods	4,033	8%
72	70		Switzerland	Luxury	3,906	5%
73	76		United States	Consumer Electronics	3,877	11%
74	71		United Kingdom	Media	3,866	5%
75	72		United Kingdom	Energy	3,802	4%
76	74		Germany	Automotive	3,777	4%
77	New		Spain	Apparel	3,730	New
78	77		Japan	Consumer Electronics	3,714	7%
79	81		Germany	Automotive	3,686	12%
80	80		United States	Consumer Electronics	3,679	9%
81	75		United States	Luxury	3,618	-1%
82	79		France	Luxury	3,540	5%
83	78		United States	Automotive	3,521	3%
84	New		Republic of Korea	Automotive	3,480	New
85	90		Japan	Automotive	3,203	13%
86	83		France	Alcohol	3,201	4%
87	88		Netherlands	Financial Services	3,177	11%
88	86		United Kingdom	Alcohol	3,097	4%
89	91		Switzerland	Luxury	3,050	11%
90	84		Netherlands	Energy	3,048	2%
91	87		United States	Personal Care	3,040	3%
92	89		France	Alcohol	2,991	5%
93	95		Italy	Luxury	2,760	7%
94	New		Italy	Luxury	2,715	New
95	93		Italy	Luxury	2,677	2%
96	85		United States	Apparel	2,655	-11%
97	New		Republic of Korea	Consumer Electronics	2,645	New
98	97		Germany	Personal Care	2,576	7%
99	98		United States	Restaurants	2,576	7%
100	99		Netherlands	Alcohol	2,357	-1%

*indicates brands that did not appear in the previous year's top 100 ranking

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